AI Insights · Timothy · March 2022
Top 5 Beauty Retail Apps in Ghana: Q1 2022 Performance
Discover the performance trends of the top beauty retail apps in Ghana during the first quarter of 2022, based on data from Sensor Tower.
The first quarter of 2022 showcased varied performance trends for the top beauty retail apps in Ghana. Here's a detailed look at how these apps fared:
Oriflame Getting Started witnessed a fluctuating trend in weekly downloads. The app saw a peak of 90 downloads in the week of January 17, followed by a gradual decline, ending with just 2 downloads in the final week of February.
Shoppe LK had a more consistent performance. Weekly downloads varied, starting with 8 downloads in early January and peaking at 38 downloads in the final week of February. Active users also showed a notable increase, with 35 active users in the week of March 7.
The 7/24 Perfumes Shopping App experienced sporadic download activity. The highest number of downloads was 14 in the week of February 21. Other weeks saw minimal or no downloads.
SUGAR Cosmetics had a brief surge in activity with 34 downloads and 24 active users during the week of January 24. However, the numbers quickly dwindled to zero by the end of the quarter.
Lastly, Think Dirty – Shop Clean showed a slow but steady increase in downloads, starting from 1 download in early January and reaching 5 downloads by the end of March.
For more detailed insights into these trends, visit Sensor Tower.
